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What it means to have a website or online presence

The meaning of the word “Online Presence” has transformed throughout time. Years ago, small business’ were able to set up a website and that meant that they had an online presence. It was good enough to have a pleasant looking homepage, smart navigation, appealing images and good content. However, this is no longer the case. That’s not to say that those elements aren’t important. Because they are. But these days, there are many other components involved in having a website. Read on.

Here are the basic elements of today’s website:

    • Website design and development
    • Search Engine Optimization
    • Blogging (writing articles on your website)
    • Social media marketing
    • Web Analytics
    • Email Marketing
    • Customer Relationship Management System (CRM)
    • Advertising budget

 

Start here to begin your journey to put your business online

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